What is c-Commerce?

c-Commerce is short for conversational commerce and is live chat on steroids.

c-Commerce enhances online shopping experiences using tools like, Facebook Messenger, SMS and WhatsApp and it basically allows consumers to (live) chat with your businesses 24/7/365.


Live chat used to be a “nice to have”, but times have changed.

Did you know that these days 62% of consumers expect to be able to chat with a business?

It goes even further – according to CrazyEgg 38% of consumers are more likely to buy from a company if they offer live chat support.

Therefore, if you don’t offer live chat on your website, then you’re essentially ignoring your customers.

But why is it that so many businesses are not able to meet the expectations from their (future) customers?

Why are so many businesses sticking to email or phone customer support, even when we know the majority of consumers prefer to chat with a business.

The effectiveness of c-commerce is driven largely by execution.

Consumers expect businesses to answer quickly and provide useful responses.

Research shows that the average response time for customer service requests on social media is 10 hours.

Worse still, email response times take longer than 12 hours!

According to Kayako 24% of consumers say long wait times are their biggest frustration. This is not acceptable, unnecessary and delays like this will hurt your bottom line.

And that is why we build the Bots for Ecommerce (B4E)
Messenger chat bot solution for Shopify and ManyChat.

Bots for Ecommerce takes live chat to the next level.

B4E is a full-blown A.I Powered “Plug and Play” Messenger chatbot solution for Shopify.

B4E is built for webshops who want to save time and money on live customer support. Webshops that want to improve their customer service game and increase customer loyalty, sales, and revenue.

Besides an A.I power livechat module specifically trained for eCommerce, B4E enables you to send real-time post-purchase order updates via Messenger to your customers…

But that is not all…
B4E helps you generate customer reviews on autopilot, build your SMS and Email lists with coupon code delivery flows and so much more.

Purchase B4E risk-free with our 14 days money-back guarantee today and launch your omnichannel marketing strategy tomorrow.

Why use an A.I powered messenger chatbot solution?

  • Save time and resources on handling customer support inquiries using A.I

  • Increase conversion rates, confidence and trust by offering a direct line with your business

  • Engage with your customers via an Omnichannel marketing strategy and sell more

  • Create truly relevant and personalised marketing campaigns that convert

  • Build trust and credibility. Get reviews on autopilot and publish on multiple channels


Rutger is a true gem, personally and professionally, and THE Facebook Bot genius you're looking for. I can always count on him and his team to deliver smart Messenger flows and FB Ads campaigns that are innovative, convert fast and work like a charm. I'd give 6 stars if I could!

- Laura Gibler Ciannamea

“Conversations drive Conversions”

Forrester noted that there was a 10% increase in the average order value when reviewing the sales from customers who engaged in a chat before making a purchase, than those that did not use chat.

Kayako reported that 79% of businesses said that implementing live chat resulted in increased customer loyalty, sales and revenue.

Goinflow noted that there was a 3.84% increase in conversion rates, with a 6% overall lift in revenue.


How will the B4E Messenger chatbot solution help you grow your business?

FACT: When a prospect or existing customer has a question these days, they are more likely to visit your website first and try to engage with a member of your team via live chat vs sending an email.

The B4E Messenger chatbot solution is designed as a digital self-service tool to help your website visitors find the answers to their questions with minimum effort.

Whether someone wants to learn more about their order status, shipping costs, your return policy, size guides, the A.I powered chatbot automations included in B4E are designed to deliver these answers.

When a website visitor is not able to find what they are looking for in your chatbot the “get in touch” button is always 1 click away, so a user can get in touch with your support team 24/7/365.

The customer service automations (a.k.a flows) you will find inside B4E are designed based on the feedback from a dozen e-Commerce entrepreneurs who run 6, 7 and 8 figure Shopify shops.

To make B4E work for you too, you don’t need any technical knowledge or experience in building chatbots.

There is no coding required. We did all the hard work for you. All the chatbot automations in B4E are designed as ManyChat templates and can be edited without having to have any knowledge of building chatbots.

Install B4E today and you’ll be able to:

  • Test B4E risk-free with our 14 days “no questions asked” money-back guarantee.
  • Provide real-time A.I powered customer chat support.
  • Deliver proactive customer support.
  • Get real-time post-purchase customer feedback.
  • Distribute customer reviews across multiple channels on autopilot.
  • Segment your subscribers into micro audiences so you can create personalized high converting marketing campaigns.
  • Get consent to market via SMS and Email to build a true omni channel marketing machine.

Install B4E today and enable your website visitors to:

  • Receive real-time order updates in Messenger.
  • Get an instant useful A.I powered response at any time.
  • Get in touch with customer support 24/7/365. No more waiting on hold or keeping website windows open.
  • Discover and purchase products inside the Messenger chat bot.
  • Get pre- and post-purchase customer support.
  • Generate coupon or discount codes.
  • Subscribe to promotional messages via SMS and Email.

Not convinced yet a Messenger chat
bot can help your business grow?

A study conducted by the Aberdeen Group, which compared businesses with live chat compared to those without, revealed the following benefits:

  • 34% annual increase in customer satisfaction rate.
  • 2.4x annual increase in cross-sell and up-sell revenue.
  • 20% decrease in customer contact abandonment rate.
  • 2.6x decrease in customer care costs.

How does it work?

  • In just a few clicks, you install B4E to your Manychat PRO account. Installation will not take more than 2 minutes. It’s really that easy.
  • We know that no one business is the same – that is why you can change and personalize any flow with ease, without knowing anything about chatbots.
  • The next step is to connect your Shopify shop using our “Connector Wizard” – you can’t go wrong here.
  • When you have connected your Shopify shop you are ready to leverage a full-blown A.I powered chatbot solution that can interact with your customers 24/7.

Rutger is a true gem, personally and professionally, and THE Facebook Bot genius you're looking for. I can always count on him and his team to deliver smart Messenger flows and FB Ads campaigns that are innovative, convert fast and work like a charm. I'd give 6 stars if I could!

- Laura Gibler Ciannamea

Now you’ve felt the emotional “YES! I NEED THIS!”
Here’s EVERYTHING you’re about to get as soon as you purchase B4E

  • 14 day no questions asked money back guarantee. Install and use B4E risk free. Don’t like it? Let us know within 24 days and you will receive a 100% refund.

  • Tap into speficly for e-commerce pre-trained A.I and isntantly save time and resources on handling customer support inquiries .

  • 168 pre- built, tested and 100% compliant Messenger bot flows… all installed to your ManyChat account within 2 minutes.

  • 5 pre configured growth tools, so you can hit the ground running when setting up you A.I powered chatbot.

  • 28 + Tutorial videos, where we walk you through the exact steps on how to install or update any flow in B4E.

  • 9 pre-set rules and 15 sequences to automate your processes and to create segments from subscribers.

  • The B4E Dynamic Tagging Framework. This framework enables you to create consistent naming conventions for your tags, custom fields and rules inside ManyChat.

  • The B4E Enhaced ManyChat pixel code so you can easily log ManyChat events and attribute conversion on your site to your chatbot flows.

  • 3 conversation starter templates to get SMS & Email consent, so you can build a truly omni-channel ecosystem and spark meaningful conversations with your customers on their preferred platform 24/7.

  • 4 Done for you Zapier templates. Just follow the Zapier template link that is published in the relevant sections below the tutorial videos and install the zap in 1 click to your own account.

  • Access the B4E Twilio API connector to send SMS text messages from within ManyChat to any country in the world, vs just the United States or Canada when using the native ManyChat SMS feature.

  • Build product feeds in your bot, automate the look up an order status, create segments from your most valuable purchasers with the B4E Shopify API connector.

14 Days Money Back Guarantee

You can test B4E risk-free with our 14 days “no questions asked” money-back guarantee.
If you are not 100% satisfied with B4E for whatever reason you will get a full refund. You can get a refund up to 14 days from the date you purchased B4E.

There are no special catches or exceptions. If you wish to get a refund just send us an email or hit us up via messenger and we will get it sorted. After a refund has been initiated, access to the B4E templates and A.I will be disabled.


Bots 4 Ecommerce (B4E) – created by the Botfather

Rutger Thole has become known as the Botfather for good reason: he lives and breathes Messenger Marketing and does it the right way.

Rutger builds and tests the Messenger bots for you so you don’t have to.

Rutger has been featured by heavyweights such as Molly Pittman and Ezra Firestone, Cat Howell, Curt Maly and Depesh Mandalia.

The Botfather’s mission?

To lead with value. To provide a hub for you to get reliable, quality content.

To fight the misinformation being shared in the Messenger chatbot space. The Botfather and his team tune out the white noise, do empirical research and learn from trial and error so that you can focus on growing your business.