What kinds of information do we collect?
Information you provide
We collect the following information you provide us with directly:
- User Content (e.g., photos, comments, and other materials) that you post to the Service;
- Communications between you and Bluebrand (e.g., we may send you Service-related emails);
We collect information that your browser sends whenever you visit our Service. This log file information may include information such as your computer’s Internet Protocol address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.
Metadata is usually technical data that is associated with User Content. For instance, metadata can describe how, when and by whom a piece of User Content was collected and how that content is formatted. Users can add or may have metadata added to their User Content including a hashtag (e.g. to mark keywords when you post a photo), geotag (e.g. to mark your location to a photo), comments or other data. This makes your User Content more searchable by others and more interactive.
Analytics services (non-personally identifiable information only)
We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your device or our Service, including the web pages you visit, add-ons, and other information that assists us in improving the Service.
The tools use ‘cookies’, which are text files placed on your device, to collect your log information and behavior information in an anonymous form.
We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User.
You can prevent Google Analytics from recognizing you on return visits by disabling cookies.
How do we use this information?
We use all of the information we have to help us provide and support our Services. Here is how:
- remember information so you will not have to re-enter it during your visit or the next time you visit the Service;
- provide, improve, test, and monitor the effectiveness of our Service;
- monitor metrics such as total number of visitors, traffic, and demographic patterns;
- diagnose or fix technology problems;
- develop and test new products and features; and
How is this information shared?
We will not rent, share or sell your information to third parties outside Bluebrand.
People you share and communicate with
Any information or content that you voluntarily disclose for posting to the Service, such as User Content, becomes available to the public. Once you have shared User Content or made it public, that User Content may be re-shared by others.
Subject to your profile, any User Content that you make public is searchable by other Users. If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users or third parties have copied or saved that information.
Change of control
If we sell or otherwise transfer part or the whole of Bluebrand or our assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, liquidation), your information such as name and email address, User Content and any other information collected through the Service may be among the items sold or transferred.
Legal requests and preventing harm
We may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so.
We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm.
Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.
Safety and security
Bluebrand has taken appropriate technical and organizational measures by using the latest technologies to protect your information against loss or unlawful processing.
We use safeguards to help keep the information collected through the Service secure. However, Bluebrand cannot ensure the security of any information you transmit to Bluebrand or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. We request you to do your part to help us.
You are responsible for controlling access to emails between you and Bluebrand, at all times. We are not responsible for the functionality, privacy, or security measures of any other organization.
Your information may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
In accordance with the law, Bluebrand does not retain data any longer than is required for attaining the purposes for which they were collected.
Inspection and correction
If you wish to know which of your data Bluebrand has recorded or if you wish to amend or remove data that you cannot amend via your account, please contact Bluebrand.
Third-party applications, websites and services
We are not responsible for the practices employed by any applications, websites or services linked to or from our Service, including the information or content contained within them.
In addition, you agree that we are not responsible and do not have control over any third-parties that you authorize to access your User Content. If you are using a third-party app, website or service and you allow them to access your User Content you do so at your own risk.
Our Service does not address anyone under the age of 13 (“Children”). We do not knowingly collect personally identifiable information from children under 13.
If you are a parent or guardian and you are aware that your Children have provided us with personal information, please contact us.
If we become aware that we have collected personal information from a child under age 13 without verification of parental consent, we take steps to remove that information from our servers.
How to contact us