1 min read | Geek Out Replay

Molly Pittman Breaking Down SMS and Messenger Chat Strategies

Molly Pittman was in da house to join us for another Geek Out session and she was on fire!!! πŸ”₯ πŸ‘©πŸ»β€πŸš’

What if you could generate extra revenue πŸ€‘Β  because you added SMS or messenger chat element to your retargeting funnel?

In this Geek Out Session Molly Pittman and myself, wander off the path of the good and bad of messenger and why SMS is such an important tool to leverage NEXT to messenger.

Besides breaking down the simple structure of an SMS retargeting campaign that generated an extra 30K πŸ’ΈΒ  of revenue, we discuss the launch of Molly’s first book. Click happy, and we answer lots of questions asked live.

Make sure to watch this replay if you want to learn:

  • The silver linings for Molly during Covid- 19 Quarantine – 00:12:30
  • Why Molly wrote the book and how it helps building here brands – 00:17:50
  • How Molly was able to dominate the top seller rankings in just a few days on Amazon 00:19:30
  • How to build engaged communities on AND off Facebook – 00:25:30
  • How Molly is using Facebook groups vs Youtube and podcasts – 00:30:00
  • What tools Molly uses to build audiences and lists – 00:37:00
  • πŸ”₯Β  SMS and Messenger Chat strategies00:45:00 πŸ”₯
  • Why Molly is more focussed on SMS vs Messenger – 01:01:00

Its time to include other channels in retargeting funnels. You will need to switch to an omnichannel marketing strategy if you want to thrive and succeed in the coming years.

Retargeting has become an essential strategy in any sales funnel. When done right it increases the effectiveness of all other marketing efforts and it will generate more conversions and drive revenue.

But there is a specific remarking channel that is often overlooked…Β  πŸ‘€

What if you could generate extra revenue because you added an SMS or messenger chat element to your funnel?
The majority of retargeting campaigns are designed around generating traffic (back) to a website with the ultimate goal to convert the user into a customer or a lead.

There is no doubt that (when done right) these types of retargeting campaigns are super effective and efficient. πŸ‘
They are effective because they generate revenue and they are efficient because they run on autopilot.

When these campaigns hit a certain ROAS (Return On Ad Spend), we tend to leave it as is. Sure you will have to tweak and tune your copy and creatives, but when these campaigns are dialed in, they work for you.

But here is the kicker… ⚑️

Even if your traffic based retargeting campaigns are crushing it, you can still improve your bottom line and make your retargeting campaigns more effective. 🀯 πŸš€

There will be potential customers who are engaging with your retargeting campaigns who will not convert, whatever page you send them back too.

Not because they don’t want to buy, but because they just need that extra nudge before they are confident enough to make that purchase.

That nudge is a human touch. We said it before and will say it again. “Conversations πŸ’¬Β  generate conversions.”
And that is why you should incorporate SMS and or messenger chat into your re-marketing campaigns.

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Rutger Thole

Published on 03.06.2020

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